Tag Archives: web 2.0

New NetBanker post: Spending Your First Social Media Dime.

I haven’t posted on NetBanker in a little while, but I released a new one today. It actually came out of a discussion with the wise Ted Josephson from People’s United Bank a month or so ago. Ted is obviously someone who gets it and wants to try out social media, but is at a crossroads I hadn’t thought of:
I want in, but where do I start?

I kept thinking about this situation, and it seemed to me that there might be others in the same boat. I wish there was a roadmap I could describe to make the journey easier, but in the end it’s a very customized strategic development process. Different for every company.

So I wrote an article called Spending Your First Social Media Dime. Enjoy.

Here’s where you can see all my NetBanker posts.

As boring as banks and soap.

I was recently meeting with my friend Bryan who handles marketing at Lush Cosmetics, and we were talking about ways our companies could harness social media. We were thinking up some really good ideas to further our brands, both of which are well immersed in corporate social responsibility.

At some point Bryan pointed out the elephant in the room: Most companies point to banks and soap as THE two boring verticals that couldn’t possibly engage community around their brands. It just goes to show that engaging community has more to do with your positioning and activism, having something real to say, than the industry you’re in.

$1,000 still gets attention.

On August 28th, I blogged about the ChangeSomething contest now running on ChangeEverything.ca. At the time, we had very little uptake on the contest, and I even wondered if this was going to be the first unsuccessful initiative we’d had on the site

Now that the contest has closed, I thought I’d chime in with an update. In the end, we had 18 contest finalists all submitted by members of the online community. Some of the entries generated excellent discussion.

Voting began on Friday, September 21, and now just 3 days later, the poll has 753 votes. Normally a poll on ChangeEverything.ca gets between 20 and 100 votes after a week or two. This is extraordinary. The winning entry takes the $1,000, so get voting.

Major kudos to Kate, the site’s moderator who helped keep this top of mind and build momentum, even when there appeared to be none. I’m looking forward to seeing which cause the community wants to give $1,000 to.