Speaking at BC AIM in December.

British Columbia Association of Integrated MarketersI was asked by my friend Clayton Mitchell to speak at an upcoming luncheon presented by BC AIM (the BC Association of Integrated Marketers). I was happy to agree.

My subject, well known to regular readers of my blog, is called Do Well By Doing Good. Here’s the description:

Increasing community engagement and leading on key social and environmental issues can improve your brand and your business. Trust and accountability are two key drivers of success, and are directly impacted by demonstrating a commitment to shared values.

  • Good corporate citizenship increases transparency, accountability and trust
  • Improves ability to leverage social media
  • Creates a deeper connection with customers and prospects

He asked me what is the one thing I want people to take away from my presentation, and here’s what I said:

Knowing who you are as a company and integrating that across all media allows for unique opportunities to express and share your brand.

If you’re in Vancouver on December 11th, come on down.

Climate Friendly Banking shows how your money can make an impact.

Climate Friendly BankingOne of the advantages of getting Google Alerts for your company is that you find nuggets like this.

The Rainforest Action Network has investigated the contribution that Canada’s big FIs make to climate change. Their site, Climate Friendly Banking, goes beyond the actual greenhouse gas emissions from the FIs’ operations to quantifying the lending and financing they provide to the fossil fuel industry, which in Alberta is particularly polluting.

The enormous financial commitments made by Canada’s five biggest banks – RBC, TD Bank, Scotiabank, CIBC and BMO – to fossil fuel production, namely oil and coal operations, inextricably links them to the fueling of global climate change. Banks are the lifeblood of the fossil fuel industry…

“Financing Global Warming: Canadian Banks and Fossil Fuels” is the first report to analyze and quantify the greenhouse gas emissions of seven leading Canadian banks – the aforementioned banks as well as Desjardins and Vancity – based on their financing of fossil fuels…

Canada’s top banks provided more than $155 billion in total corporate financing for fossil fuel extraction in Canada and internationally in 2007.

It’s a very intriguing way to look at this issue. I’ve said repeatedly that one of the main reasons I love working at Vancity is when you get to how financing affects the community, you get to the root cause of a lot of issues and can be an instrumental force for progress. Here’s one conclusion they draw.

Moving $10,000 from Scotiabank, the highest-carbon footprint bank, to Vancity, the low-carbon bank leader, avoids an amount of financed CO2 (1,430 kg CO2) comparable to:

  • not driving a small car for five months;
  • replacing an average car with one that gets 33 percent better gas mileage;
  • eliminating seven two-hour airplane flights per year.

That’s powerful stuff. They have a calculator to figure out how your deposits at a Canadian FI affect climate change. I truly believe that more and more consumers (though by no means most) will include factors like this into their consumer decision-making.

The site has several versions of the report, from a one pager to the full 294 page report. Well worth checking out.

I was particularly proud of this sentence:

…Vancity stands out as the only Canadian bank profiled in this study that provided no corporate loans or direct investments to fossil fuel producers.

Now that’s a company I want to work for.

Thanks to Dan Dickinson for sending this my way.