Next week, I’ll be at the Washington Credit Union League’s annual convention doing a couple of things:
I’ll be co-hosting their Spectrum Marketing Awards Dinner, which should be a lot of fun. I was delighted to be asked, and it’s a great chance to see the best of the marketing coming out of the credit unions in Washington State.
I’ll also be doing a panel on Using Web 2.0 to Build Relationships with Shari Storm of Verity Credit Union and Virginia Brady of UFirst Federal Credit Union’s The Boardcast.
I may also help out with the Trabian guys on their panel Social Media Phenomena Explored.
Wow. I spend a lot of time looking at blogs and after a while they all start looking the same. But Verity Credit Union in Seattle has launched a new blog and has taken blog usability and readability to a whole new level.
By moving to 1024×768 they have three nicely sized columns to work with and they make a lot of their real estate. The left column works like you’d expect a blog to work. The middle column gives you easy access to different posts by department, laid out in a very graphically pleasing way. Really makes you want to click to find out more. And the right column surfaces the people who post and some other blogs they like. Impressive.
It was designed and built by the fine folks at Trabian. It’s one thing to know a lot about social media like Brent and Trey do, but to be able to design a site that’s attractive and functional, honestly this gives me a whole new appreciation for what they are capable of. Kudos to all of them, and Shari Storm, Verity’s CMO who has stuck with this and made it work better than anyone else. If you’re thinking of creating a corporate blog no matter what industry you’re in, you’d be well served to study what Trabian and Verity have done here.
Ron Shevlin has a great discussion going on his Marketing ROI blog about tips and pitfalls for Credit Unions that decide to blog. The list is good and comprehensive and Colin from The Bankwatch and Trey from Open Source CU add in some good comments.