Tag Archives: web

A digital evolution.

I think I’m seeing a trend, but maybe it’s just a couple of random examples. I’m curious if any of you have seen it too.

People I know who embraced digital early, stuck with it and become known for their leadership in applying digital tools to further business goals are moving away from digital. I recently made this move, and today I was speaking to a colleague at another company and he’s making a similar decision. And as we chatted I thought of a couple of other people I know who pioneered digital areas in their organizations who are being tapped to apply their backgrounds, which were full of smart risk-taking, innovation and seeing things a little differently, to other key areas that need that kind of intrapreneurial aptitude.

Here’s what I think. As more and more people in organizations have evolved to be able to harness digital tools, as marketing departments grow this competency, as social media becomes just another tool and maybe we can finally stop navel-gazing about it, there is less of a need for “gurus” and more of a need for a team of people who embrace these tools. That normalization of previously new media may lead to a kind of boredom and restlessness among the digital specialists and leaders within organizations, which frees them up to focus elsewhere. It’s also time for new people in these organizations to bring their creative ideas and acumen to the table and fresh thinking and energy to the utilization of digital tools. I have seen that in the people who have taken over my former accountabilities. They bring ideas I didn’t have and are focusing on places that I didn’t see. It’s very exciting to watch. It’s evolution.

If you’re at an organization with someone who has moved your digital agenda forward, maybe it’s time to think about getting them to focus on organizational change, or leadership development, or moving your organization to new places. Ask them to help solve over-arching business problems. Redeploy them.

So is it just me, or is this a trend?

A career opportunity for Vancouver readers.

A friend at UBC passed along a job posting for their Director, Interactive and Development Marketing. He described it as a

…strategic leadership role to engage over 400,000 UBC alumni and friends through a full suite of online media, including development of a UBC online community, and a significant ad campaign. Could be a real career milestone.

The job description is:

Reporting directly to the Development and Alumni Engagement (DAE) Chief Communications Officer, the Director, Interactive and Development Marketing is responsible for creating and implementing marketing strategies to secure donor and alumni engagement through traditional and social media. The Director will be responsible for supporting the University’s mission of providing alumni, donors, and friends of the University with meaningful opportunities for engagement and investment with the University. The Director works with various University clients to develop integrated marketing communications and outreach plans and campaigns in support of the portfolio’s priorities for the University with regards to donor activity and alumni engagement. The Director develops processes to oversee the execution of these plans, tracks deadlines, and manages issues, and budgets and ensures accurate reporting. The main areas of focus will be social media, traditional media, business activities, and issue management.

Jobs like this don’t come open very often in Vancouver, I think it would be an amazing opportunity for the right person.

Good luck!

Two Interactive jobs in Vancouver.

I always love it when I can post a good job opportunity. And today I can post two.

The good people at Fjord Vancouver, the interactive wing of Cossette , Canada’s largest ad agency, is hiring two positions.

  • Director of Strategy – Digital Marketing
  • Digital Marketing Strategist – Social Media Marketing

The first job could be a good reason to move to Vancouver. The second is a mat leave replacement contract for one year.

Good luck!