New NetBanker post: Spending Your First Social Media Dime.

I haven’t posted on NetBanker in a little while, but I released a new one today. It actually came out of a discussion with the wise Ted Josephson from People’s United Bank a month or so ago. Ted is obviously someone who gets it and wants to try out social media, but is at a crossroads I hadn’t thought of:
I want in, but where do I start?

I kept thinking about this situation, and it seemed to me that there might be others in the same boat. I wish there was a roadmap I could describe to make the journey easier, but in the end it’s a very customized strategic development process. Different for every company.

So I wrote an article called Spending Your First Social Media Dime. Enjoy.

Here’s where you can see all my NetBanker posts.

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