Why I "do" credit unions.

Two seemingly unrelated things came together for me this week. One is that yesterday was my second anniversary of being at Vancity and my entry into the credit union movement. The other is reuniting with some of my favourite past colleagues via Facebook and catching up on where we’re all at.

Explaining to people I used to work with in Los Angeles and Seattle why I’m working at a ‘bank’, which is a far cry from the brands I used to work on like Disney and Honda is not always an easy task. I left LA to find a lifestyle that was more aligned with my values, and that path inadvertently led me to credit unions.

Before Vancity, I worked at Telus, one of Canada’s top telecommunications companies, and the main telephone provider in BC. I enjoyed working there until the strike in 2005, but I never thought of myself as part of the telecom industry. It was just a job.

But being at Vancity, I have found myself attracted to the philosophy and work of credit unions. If you want to create social change, much of that has to do with money, and that’s where getting to the money via the banking industry is actually pretty exciting.

The link between my own engagement in the credit union movement became clearer when I saw a recent post on the always insightful OpenSourceCU. They were recently honoured as the first recipient of the Credit Union Global Spirit Award for translating philosophy into actions. This is a much-deserved accolade, based on their work helping credit unions reach their potential and engage the communities they serve in their mission.

It was awarded by Carol Schillios, whom I’ve never had the pleasure of meeting, but about whom I’ve heard so many amazing things.

The video on their page is the pivot point, the reason so many of us are passionate about credit unions. It is about the amazing work that Carol Schillios has done on behalf of credit unions with the world’s poorest people.

I have included it below. Powerful, powerful stuff.

Black Hole Blog.

An article in the newest (September 2007) edition of Enterprise Magazine features an interview with me. Black Hole Blog covers social media and how credit unions can embrace it. I talk about how CUs can respond to bloggers, and the writer, Laureen Griffin, also writes about ChangeEverything.ca.

She also interviewed Gene Blishen and Trey Reeme.

I’ve seen a few articles like this, but I thought this particular one was insightful. It must be hard to write an article that is at once basic and also helpful, knowing that your readers will range from those who don’t know social media at all, to those who are eager to try it out.

I like this quote a lot:

If a member of your credit union was standing in the middle of a town square in front of a rapt crowd, praising or criticizing your service or products, would you go outside and listen? If you could go to free credit union conferences to learn about the biggest innovations in credit union marketing, would you go? If your credit union could be the Roman Forum of the community, where people shared their concerns, and spoke from their hearts, would you do it? If you answered “yes,” then you are ready to dive into the blogosphere.

A nice way of framing the issue, I think.

Looking forward to Spokane.

Washington Credit Union League
Next week, I’ll be at the Washington Credit Union League’s annual convention doing a couple of things:

I’ll be co-hosting their Spectrum Marketing Awards Dinner, which should be a lot of fun. I was delighted to be asked, and it’s a great chance to see the best of the marketing coming out of the credit unions in Washington State.

I’ll also be doing a panel on Using Web 2.0 to Build Relationships with Shari Storm of Verity Credit Union and Virginia Brady of UFirst Federal Credit Union’s The Boardcast.

I may also help out with the Trabian guys on their panel Social Media Phenomena Explored.

I’ll blog from the event, and I’ll see you there!