I am so happy to launch the new look of vancity.com today!
This was truly a team effort: Julie, our recently-departed designer, did an amazing job; Wendy, our usability expert and project manager, shepherded the project through usability testing and led the team wonderfully; and Roberto, one of the newest Canadians, expertly managed a lot of the content and big fixes. Our extended team at Central 1 did all the front end development and did a great job. It’s truly an honour to work with Vancity’s WEB Team (WEB stands for Web Engagement & Banking)!
I already blogged about why we made the changes, so I won’t repeat myself here.
Check it out and tell me what you think.
For as long as I’ve been at Vancity, which is three and half years, I’ve been wanting to redesign our main website. We have some amazingly talented people at Vancity, including Julie our graphic designer. She has taken our current visual style and adapted it, bringing it up to a more appealing look. We didn’t want to give it a massive redesign, as the site basically works, and we didn’t want to jar our members too much.
On our current site below, our site navigation has always struck me as odd. We are one of those FIs who lump all of our products and services under the tab “products & services”. How many people think of themselves as buying a financial product or service? People need a new savings account or a loan or a credit card.
In a Forrester review of vancity.com in 2006, they pointed out that we needed easier ways to get site visitors straight to a product. So we added the Quick Links below to achieve this. When we added these links, I was skeptical they would do much. But a great percentage of the traffic hitting our main Visa page comes from this one link on our homepage. So obviously Forrester knows more than I do.
We changed the navigation so it reflects both our in-branch product literature, as well as the main products people navigate to on our website. The goal was to create a simple, attractive homepage that better reflects our brand graphic standards in offline media. We brought the site to 1024×768 because over the last two years we have seen the percentage of our site visitors who have a monitor sized at 800×600 or less shrink from about 20% of site traffic to under 5% today.
We also took this opportunity to upgrade the security certificate to EV SSL, so people on newer versions of IE and Firefox see the green bar in their browser bar when they come to the site, assuring them it is authentic and not a phishing site.
Here are some screenshots of the homepage and our new ATM/Branch Locator with Google Maps integration (click on them to a see a bigger version). What do you think?
The majority of site visitors log in to online banking, and now as they check their accounts, or pay a bill words like Banking, Loans or Investing are there clearly across the navigation. Financial products are not an impulse buy, we need to get in front of people while they are in research mode. Our new navigation should be more useful for our members as they can more easily get to information that was once obscured and is good for the company as we should see more traffic navigating through the site to valuable pages.
The new look of vancity.com launches April 9th. Come and check it out.
PS: Here’s a screen of the MyBusiness homepage and a MyCommunity page, as asked for by darrylh.
This morning when I checked my Google Reader to see if there was any news about Vancity since yesterday, I came across a nice little surprise.
An article in one of Canada’s top national daily papers, the Globe & Mail had an article entitled TD rides customer service strategy to top of online survey ranking.
The article is about a recent analysis by Surviscor of the top Online Banking sites in Canada. I was so pleased to see Vancity ranked number four, nestled in between our top national banks, who can outspend us like crazy.
Here are their rankings:
TD Canada Trust 69.27
Royal Bank of Canada 64.40
Bank of Nova Scotia 61.85
National Bank 51.90
Bank of Montreal 49.45
Coast Capital Savings 49.33
President’s Choice 42.34
ING Direct 31.34
For me, representing a small player among the big national Canadian fish, this is amazing news. Here’s their commentary about vancity.com:
Vancity proved that they can play with the big boys in terms of offering a good online banking product, relative to the other Canadian banks. The online offering offers customers the basic features and functionality but does lack the additional features required to enhance the online experience. There is still room for improvement as its score suggests.
Fair enough. Happy we’re meeting the basics, and it’s true that we don’t offer all the things the big guys do. But I’m working on it, and hopefully the next time this is run we score better and even better the year after that.
In case you’re wondering, here are Surviscor’s categories of review:
- Getting Started
- Website Design
- Customer Support
- Website Transactions
- Service Rates and Fees
One more thing. This absolutely proves the co-operative model. If we were left on our own to run our own online banking system, we couldn’t afford to compete with the national banks. We’d be on our own. But we’re not. Because of our partnership with Central 1 Credit Union, the credit union central covering BC and Ontario, all BC CUs come together and decide our online banking future together. We share costs and see ourselves united (well, most of the time) so that our members don’t have an inferior online service experience compared to the banks. This report shows that the model is working.
Hats off to Kelly West at Central1, in so many ways this is truly his accomplishment.