Monthly Archives: October 2007

My Net.Finance session.

Net.Finance has just updated their website with the full agenda of their upcoming Online Innovations in Financial Services Marketing conference. It will take place at the New York Information Technology Center from January 23-24, 2008.

The main proposition is: Engaging Your Customers Through Social Media, Social Lending & Mobile Banking. Sounds pretty good. I’m fortunate enough to have been asked to speak at this conference, and I’m also happy to be speaking about something other than ChangeEverything.ca (not that I ever get sick of talking about it).

My topic is Responding To Bloggers – Playing On Their Turf. The session is described as so:

There is a conversation going on right now in the blogosphere about your FI. Are you tracking the comments being made? Are you responding? Do you have a strategy in place to determine the right course of action to deal with bloggers who write about your company?

  • Learning how to track conversations in the blogosphere

  • Determining when is the right time to respond

  • Seeing and evaluating the pros and cons of entering the conversation

Should be a fun time, hope to see you in New York.

ChangeSomething contest down to final five.

The ChangeSomething contest on ChangeEverything.ca has been whittled from the initial list of 18 organizations down to a final list of 5. ChangeSomething encouraged people to write a compelling blog post (or a series of them) about a cause or organization that they felt deserved to receive $1,000. Eighteen organizations were nominated and, based on voting by the community, the list has been whittled down to the final five, one of which will get the cash.

The final list includes:
BCSEA – promoting sustainable energy
CARES – helping homeless cats
girls education international – building schools for women and girls in Pakistan
SAINTS – caring for animals with special needs
working gear – clothing men in the DTES entering the workforce

Get voting!