Tag Archives: social media

As boring as banks and soap.

I was recently meeting with my friend Bryan who handles marketing at Lush Cosmetics, and we were talking about ways our companies could harness social media. We were thinking up some really good ideas to further our brands, both of which are well immersed in corporate social responsibility.

At some point Bryan pointed out the elephant in the room: Most companies point to banks and soap as THE two boring verticals that couldn’t possibly engage community around their brands. It just goes to show that engaging community has more to do with your positioning and activism, having something real to say, than the industry you’re in.

$1,000 still gets attention.

On August 28th, I blogged about the ChangeSomething contest now running on ChangeEverything.ca. At the time, we had very little uptake on the contest, and I even wondered if this was going to be the first unsuccessful initiative we’d had on the site

Now that the contest has closed, I thought I’d chime in with an update. In the end, we had 18 contest finalists all submitted by members of the online community. Some of the entries generated excellent discussion.

Voting began on Friday, September 21, and now just 3 days later, the poll has 753 votes. Normally a poll on ChangeEverything.ca gets between 20 and 100 votes after a week or two. This is extraordinary. The winning entry takes the $1,000, so get voting.

Major kudos to Kate, the site’s moderator who helped keep this top of mind and build momentum, even when there appeared to be none. I’m looking forward to seeing which cause the community wants to give $1,000 to.

Black Hole Blog.

An article in the newest (September 2007) edition of Enterprise Magazine features an interview with me. Black Hole Blog covers social media and how credit unions can embrace it. I talk about how CUs can respond to bloggers, and the writer, Laureen Griffin, also writes about ChangeEverything.ca.

She also interviewed Gene Blishen and Trey Reeme.

I’ve seen a few articles like this, but I thought this particular one was insightful. It must be hard to write an article that is at once basic and also helpful, knowing that your readers will range from those who don’t know social media at all, to those who are eager to try it out.

I like this quote a lot:

If a member of your credit union was standing in the middle of a town square in front of a rapt crowd, praising or criticizing your service or products, would you go outside and listen? If you could go to free credit union conferences to learn about the biggest innovations in credit union marketing, would you go? If your credit union could be the Roman Forum of the community, where people shared their concerns, and spoke from their hearts, would you do it? If you answered “yes,” then you are ready to dive into the blogosphere.

A nice way of framing the issue, I think.