Tag Archives: azaroff

See you at Cossette Convergence.

Convergence 2008I’m excited to participate in the upcoming Cossette Convergance 2008 here in Vancouver at the Arts Club Theatre.

I’ve been asked to speak on a panel entitled Giving Your Brand Away: Brand Communities, and will be a panelist alongside Ben Stringfellow from McDonalds USA, Thierry Hay-Sabourin from Future Shop and William Bakker from Tourism British Columbia. The panel will be moderated by Angele Beausoleil from Fjord, Cossette’s online agency.

I’m honoured to be among these amazing people, and it should turn out to be a great event.

I’m very keen to hear from the keynote speaker Grant McCracken the author of Culture and Consumption.

If you’ll be there, please let me know. And if you’re thinking of attending, you can register here.

My Net.Finance results.

Net.Finance 2008I received my scores this week from Net.Finance. These are the accumulated scores I received from the people at my presentation on April 14th.

Highest possible score: 5
Content: 4.4
Presentation: 4.7

Comments:

  • Great presentation
  • Excellent concept, illustrative presentation, thought provoking
  • Very interesting. Would have liked a bit more info on how they built this channel
  • Great insight into social marketing
  • Great presentation, just a little fast at times

I’m really pleased, because it means people liked both my content and my presentation style (although I was called out for speaking too quickly, to which I plead guilty).

I now have results from three Net.Finance presentations: this year’s, last year’s and this past January’s Online Innovation conference.

Just as a point of reference, my scores from last year’s Net.Finance were:
Content rating: 4.72
Presentation style rating: 4.61

My results from Online Innovations were:
Content Rating: 4.5
Presentation Style Rating: 4.67

It’s nice that my results are fairly consistent, and people seem to like what I’ve been serving up. I look forward to the myriad of conferences that lie ahead for me this year.

Interview with me in Globe and Mail.

Enter the blogosphere
I am so pleased that some of my thoughts and tips on corporate blogs were published in today’s Globe & Mail newspaper, in the Report on Business section. The article is called Enter the blogosphere, and was written by Andrea Southcott, who is the President of TBWAVancouver (Vancity’s agency of record).

The article focuses on helpful tips for companies that want to blog. I’ve been working on Vancity’s internal and external blogging strategies and policies, and so the timing was good to share some thinking.

By the way, because most of my audience on my blog is American, the Globe and Mail is Canada’s largest nationally published English language newspaper. I’m pretty jazzed about it!

Enjoy!