I am so pleased that some of my thoughts and tips on corporate blogs were published in today’s Globe & Mail newspaper, in the Report on Business section. The article is called Enter the blogosphere, and was written by Andrea Southcott, who is the President of TBWAVancouver (Vancity’s agency of record).
The article focuses on helpful tips for companies that want to blog. I’ve been working on Vancity’s internal and external blogging strategies and policies, and so the timing was good to share some thinking.
By the way, because most of my audience on my blog is American, the Globe and Mail is Canada’s largest nationally published English language newspaper. I’m pretty jazzed about it!