My new discussion post on the CU Water Cooler is my third and final post in my series, which started with Nurturing Co-opetition and Credit Union Brand or Bland. It’s a balance between the first two, and is called Co-operate and Differentiate.

After my second post was published, Ron Shevlin wrote a great rebuttal/extension on the discussion, well worth a read.

After my first post was published, I did an episode of CU Chat Up with Carla Day and Jimmy Marks. Here’s the show we did.