My new discussion post on the CU Water Cooler is about credit union brand differentiation, Credit Union Brand or Bland. It’s a follow up to my post last week on Nurturing Co-opetition.

After my last post was published, I did an episode of CU Chat Up with Carla Day and Jimmy Marks. In some ways that discussion is even more pertinent to this new post than the first one. Here’s the show we did.