The third and final installment of my three part article on success factors of social media projects is now live on NetBanker.

The Importance of Community Management in Social Media Projects examines the crucial role of the moderator in ensuring the success of social media projects, including efforts by Vancity, Verity and Wells Fargo.

The first part was titled Key Success Factors for Social Media Projects, and the second part was Measuring Success for Social Media Projects.

All my NetBanker articles can be found at netbanker.com/azaroff.