Tag Archives: blogging

I can be a genius, but not most of the time.

Thanks to Ron Shevlin for this cute little bit of web fun. It’s called The Blog Readability Test, and it ranks your website according to the intellectual level of your writing.

When I input my homepage (www.azaroff.com), I get this:

But when I input my blog page (www.azaroff.com/blog), I get this:

My take is that it merely ranks the basic language I use and assesses it according to certain milestones of education. Simplicity is key, so I’m not offended, I want to be accessible.

A cute little tool. It also advertises something called cashadvance1500, which I removed in the code the tool spits out. This is a payday loan service, and is likely to be evil. So I need to give that caveat as well… Everything comes back to banking, doesn’t it?

My Net.Finance session.

Net.Finance has just updated their website with the full agenda of their upcoming Online Innovations in Financial Services Marketing conference. It will take place at the New York Information Technology Center from January 23-24, 2008.

The main proposition is: Engaging Your Customers Through Social Media, Social Lending & Mobile Banking. Sounds pretty good. I’m fortunate enough to have been asked to speak at this conference, and I’m also happy to be speaking about something other than ChangeEverything.ca (not that I ever get sick of talking about it).

My topic is Responding To Bloggers – Playing On Their Turf. The session is described as so:

There is a conversation going on right now in the blogosphere about your FI. Are you tracking the comments being made? Are you responding? Do you have a strategy in place to determine the right course of action to deal with bloggers who write about your company?

  • Learning how to track conversations in the blogosphere

  • Determining when is the right time to respond

  • Seeing and evaluating the pros and cons of entering the conversation

Should be a fun time, hope to see you in New York.