On our flight down to Arizona this afternoon, Scott Baldwin tapped me on the shoulder and showed me this article in Wired. It’s about CEOs who expose all the secrets and are totally transparent with their company’s blogs. Really interesting and feels very ‘credit union’ to me.
Take a look, and let me know what you think…
We have all of these calculators on vancity.com, and one of them helps our site visitors decide if they are better off renting or owning their home. It turns out that The NYTimes does it better. They have a nice little flash tool to determine whether owning or renting is a better way to go given rent increases, market value shifts, downpayment percentages, mortgage rates, etc…
PS: Thanks for the link, Ruben.
On April 19th I’ll be talking about ChangeEverything.ca at Net.Finance. I’m pretty excited about my presentation, and am ready to go. This week I had two practice runs, one for our agencies TBWA and Social Signal, who created ChangeEverything.ca, the other at Credit Union Central of BC. I received great feedback which has made my presentation better.
Net Finance is a conference at the intersection of eBusiness and the world of financial institutions. It would have been hard for me to believe a few years back that this would have gotten me excited, and yet here I am raring to go. I am speaking on the “Financial Services Innovation Forum” day.
I think my presentation really tells the story of ChangeEverything.ca as a form of social marketing – as engagement rather than traditional marketing. I hope I capture how this came about, why we did it, and how the site has been a success. I’ll blog after the presentation, and if I can, throughout the conference about what I’m learning. Between me and Colin, we should sum it up pretty well.