I’m off to New York to attend Finovate on Tuesday. I’m excited to see first-hand demos of all of these products and services that are evolving the landscape of the financial services industry. Many of them I’ve read about, but seeing them first hand is a real opportunity to understand them on a deeper level.
I’ll be live blogging the whole thing on NetBanker, so check in throughout the day on Tuesday and I’ll be updating as often as I can.
And if you’re gonna be there, please say hi.
I haven’t posted on NetBanker in a little while, but I released a new one today. It actually came out of a discussion with the wise Ted Josephson from People’s United Bank a month or so ago. Ted is obviously someone who gets it and wants to try out social media, but is at a crossroads I hadn’t thought of:
I want in, but where do I start?
I kept thinking about this situation, and it seemed to me that there might be others in the same boat. I wish there was a roadmap I could describe to make the journey easier, but in the end it’s a very customized strategic development process. Different for every company.
So I wrote an article called Spending Your First Social Media Dime. Enjoy.
Here’s where you can see all my NetBanker posts.
I was recently meeting with my friend Bryan who handles marketing at Lush Cosmetics, and we were talking about ways our companies could harness social media. We were thinking up some really good ideas to further our brands, both of which are well immersed in corporate social responsibility.
At some point Bryan pointed out the elephant in the room: Most companies point to banks and soap as THE two boring verticals that couldn’t possibly engage community around their brands. It just goes to show that engaging community has more to do with your positioning and activism, having something real to say, than the industry you’re in.