Tag Archives: web 2.0

Net.Finance Day Three

Well the standout today at Net.Finance was Michael Seaton. He’s a great presenter who knows how to tell his story effectively without PowerPointing to death. It was great content, relevant and useful. I wonder about the sophistication of the crowd with social marketing, but I think he gave everyone something big and real to think about.

I feel a little bad that Vancity spent good money sending us out and the information is either too esoteric or too high-level and vague. Presenters need to give real world examples, challenges, successes, failures, metrics, results, stories. You know, actionable information to help the rest of us build business cases and spread the gospel of the web as a marketing, communications and engagement tool for our customers and prospects.

I am excited about tomorrow. For me, this is where all the exciting stuff is.

Okay, off for some Mexican food. Great Mexican food is about the only thing I miss about LA. I lived like two blocks from the BEST.

Net.Finance

On April 19th I’ll be talking about ChangeEverything.ca at Net.Finance. I’m pretty excited about my presentation, and am ready to go. This week I had two practice runs, one for our agencies TBWA and Social Signal, who created ChangeEverything.ca, the other at Credit Union Central of BC. I received great feedback which has made my presentation better.

Net Finance is a conference at the intersection of eBusiness and the world of financial institutions. It would have been hard for me to believe a few years back that this would have gotten me excited, and yet here I am raring to go. I am speaking on the “Financial Services Innovation Forum” day.

I think my presentation really tells the story of ChangeEverything.ca as a form of social marketing – as engagement rather than traditional marketing. I hope I capture how this came about, why we did it, and how the site has been a success. I’ll blog after the presentation, and if I can, throughout the conference about what I’m learning. Between me and Colin, we should sum it up pretty well.