Tag Archives: conference

Speaking at CUES Experience.

CUES ExperienceI’m excited to be going to Minneapolis in May to speak at the new CUES Experience: Immersion Learning for Marketing, Technology & Operations Leaders. This is a new conference CUES is putting on, and they’re planning on mixing a traditional conference with on-site visits to some of the more innovative companies in Minneapolis.

They have some amazing speakers lined up, including Arkadi Kuhlmann from ING Direct, Jeremy Gutsche founder of trendhunter.com, Steve Williams and Terence Roche of Cornerstone Advisors and GonzoBanker.

But, I’m especially excited to meet one of my favourite bloggers, Ron Shevlin.

Plus I’ve never been to Minneapolis, so that should be very fun. I’ll do my best to live blog it as well.

My Net.Finance session.

Net.Finance has just updated their website with the full agenda of their upcoming Online Innovations in Financial Services Marketing conference. It will take place at the New York Information Technology Center from January 23-24, 2008.

The main proposition is: Engaging Your Customers Through Social Media, Social Lending & Mobile Banking. Sounds pretty good. I’m fortunate enough to have been asked to speak at this conference, and I’m also happy to be speaking about something other than ChangeEverything.ca (not that I ever get sick of talking about it).

My topic is Responding To Bloggers – Playing On Their Turf. The session is described as so:

There is a conversation going on right now in the blogosphere about your FI. Are you tracking the comments being made? Are you responding? Do you have a strategy in place to determine the right course of action to deal with bloggers who write about your company?

  • Learning how to track conversations in the blogosphere

  • Determining when is the right time to respond

  • Seeing and evaluating the pros and cons of entering the conversation

Should be a fun time, hope to see you in New York.

Two great people from the conference in Spokane.

I met some great people at this past week’s Washington Credit Union League’s Annual Conference, and one of them was Matt Vance from Industrial Credit Union in Bellingham, Washington. He had a very neat idea.

Over a beer, Matt was telling a group of us about Industrial CU’s new Seahawks Super Saver Account, in which the weekly annual percentage rate of the savings account is based on the total yardage gained by the Seattle Seahawks in that week’s game.

For example: if the Seahawks gain 300 total net offensive yards in their next game you would earn 3.00% APY. The rate will then reset to the new total net offensive yards the first business day following the next game.

Now, personally, I couldn’t care less about football, but Matt was so into this product and the Seahawks, that his enthusiasm was infectious. Here’s a way to show that his CU is a part of their community and can offer a product to authentically capture local spirit. I thought it was great.

The other great person I met this week was Morriss Partee of EverythingCU. Moriss is great, I’ve followed his blog for some time and it was great to finally meet him. He wrote up a very funny anecdote that Matt shared – the downside of CUs trying to shorten their names down to just the acronym. A dangerous tactic, especially if your name is Industrial Credit Union.