I met some great people at this past week’s Washington Credit Union League’s Annual Conference, and one of them was Matt Vance from Industrial Credit Union in Bellingham, Washington. He had a very neat idea.

Over a beer, Matt was telling a group of us about Industrial CU’s new Seahawks Super Saver Account, in which the weekly annual percentage rate of the savings account is based on the total yardage gained by the Seattle Seahawks in that week’s game.

For example: if the Seahawks gain 300 total net offensive yards in their next game you would earn 3.00% APY. The rate will then reset to the new total net offensive yards the first business day following the next game.

Now, personally, I couldn’t care less about football, but Matt was so into this product and the Seahawks, that his enthusiasm was infectious. Here’s a way to show that his CU is a part of their community and can offer a product to authentically capture local spirit. I thought it was great.

The other great person I met this week was Morriss Partee of EverythingCU. Moriss is great, I’ve followed his blog for some time and it was great to finally meet him. He wrote up a very funny anecdote that Matt shared – the downside of CUs trying to shorten their names down to just the acronym. A dangerous tactic, especially if your name is Industrial Credit Union.