Last week, when I spoke at the Partnership Symposium, I talked a little bit about Vancity’s Jumpstart High Interest Savings account.

It’s a high interest savings account (as of this writing it is paying out a very competitive 3% interest rate) that works like any other. Except for one big difference:

Vancity donates a portion of the proceeds to a not-for-profit partner who runs a program called Future Foundations, which gives a 300% savings rate to eligible people who need help paying for:

• training or education
• paying for a child’s education
• starting or expanding a business
• purchasing housing

Truly amazing stuff.

This week, we launched a slightly edgy TV ad to promote this product. Take a look and let me know what you think…