Fighting poverty through saving – Vancity’s new TV ad.

Jumpstart High Interest Savings AccountLast week, when I spoke at the Partnership Symposium, I talked a little bit about Vancity’s Jumpstart High Interest Savings account.

It’s a high interest savings account (as of this writing it is paying out a very competitive 3% interest rate) that works like any other. Except for one big difference:

Vancity donates a portion of the proceeds to a not-for-profit partner who runs a program called Future Foundations, which gives a 300% savings rate to eligible people who need help paying for:

  • training or education
  • paying for a child’s education
  • starting or expanding a business
  • purchasing housing

Truly amazing stuff.

This week, we launched a slightly edgy TV ad to promote this product. Take a look and let me know what you think…

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