Okay, I really meant to live blog the Partnership Symposium, but I was too engrossed with what was going on to bother. Sorry ’bout that.
One of the main things I liked about the conference was that Ron Shevlin played host and moderator of the whole thing. I’d never seen that done before – Ron introduced each speaker and then interviewed them about their presentation and moderated a Q&A with the audience. It gave a continuity to the conference which is often lacking.
He asked one question in particular to many of the speakers I thought was valuable: What CU would this NOT work for?
That one question made the presenters work harder to define what is the strategic value to their topic by defining who it would not be a good fit for. He kept us honest, while being on our side (with one exception, perhaps).
Ron’s main takeaways from the two days were:
- There are no easy answers – no definitive answers
- Knowing what to do means knowing who you are as a CU
- You can’t understand what members and prospects feel unless you are doing the same thing – which means get on Facebook, read blogs, etc…
- Nothing is more important than engaging with your members
Morriss live blogged my session, and Brent archived the webcast (below).
It was a great time, and I hope to make it back next year.