Yesterday comScore released their study which shows that “Of the 37 global markets individually-reported by comScore, Canada ranked number one in adoption of online banking, with 67.1 of Canadian Internet users banking online in April 2008.”
It also shows…
RBC Financial group led the category with 4.6 million visitors, followed by TD Bank Financial Group with 4.5 million visitors and Bank of Montreal Sites with 3 million visitors. Among those banks in the top 10, Bank of Montreal Sites experienced the greatest increase in visitation during the past year, growing 22 percent.
I wonder if my friends at BMO are surprised by this.
The study also showed that the heaviest users of online banking are 45-54 year olds. At first this may seem surprising, but in fact, they are also likely the heaviest bankers: “The segment shows both high penetration (73 percent) and the heaviest frequency in usage (12 visits and 157 pages per visitor per month).”
So can we just admit that online banking is just banking. If your financial institution still talks a lot about online but still has its heart firmly in the branch, here’s some ammunition to change the conversation.