Second part now on NetBanker.

The second part of my three part article on success factors of social media projects is now live on NetBanker.

Measuring Success for Social Media Projects examines the changing role of metrics.

The final part of this series will focus on the role of the community moderator to help ensure the success of a social media project. The first part was titled Key Success Factors for Social Media Projects. I was very pleased with the discussion that followed the post.

All my NetBanker articles can be found at

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