Twitter as a marketing tool?

I have to admit, when I first came across Twitter (I think it was Shari Storm who first invited me to the Twit) I wasn’t impressed. But something about it has kept me coming back.

I recently came across a neat example of a business using Twitter to market itself. A restaurant in Buffalo uses it to promote its daily specials. Very nice.

Here’s a great and very thorough article on iMedia Connection about what makes Twitter so sticky and how it can be useful. Well worth a read.

Oh, and by the way, here’s me.

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