Looking on the Brightside.

Over 13 years ago, I left a permanent job to take a 3-month contract doing digital project management and marketing at Vancity. It probably wasn’t the “responsible” thing to do, especially seeing that my wife and I had an eleven-month old at home. Yet, it was the totally responsible thing to do – responsible to a higher purpose.

I had realized some time earlier that I needed to live a life that reflected my values. My work had been a major disconnect from my values. I had spent several years working in digital marketing in Seattle, Los Angeles and Vancouver, and I was feeling more and more weary of helping to sell more shoes, motorcycles or movie tickets to truly terrible movies (and a couple of really truly amazing ones too). This wasn’t how I wanted to spend my life.

I feel incredibly grateful to Vancity for giving me a job where purpose and productivity are so easily married. I have received many opportunities within the organization – I mean where else could a digital marketing manager be promoted and shift roles and shimmy around and end up in charge of business banking and community investment? Amazing!

But all good things must come to an end.

In mid-June I will start a new adventure as CEO of Brightside Community Homes Foundation, one of the province’s largest not-for-profit affordable housing providers. Brightside is dedicated to making housing accessible for those who struggle to meet the demands of market housing in Vancouver, one of the most unaffordable cities on the planet

After many years of working in community investment, I am extremely excited to move from an important enabling role, providing financial support to local businesses and organizations, to delivering services and helping tackle the affordable housing crisis in my home city.

The people at Vancity I want to thank and recognize are just too numerous to mention. Leaving the people is always the hardest part, and the people at Vancity – as well as those I’ve met in the wider Credit Union movement over the last decade – are magnificent. I wouldn’t be who I am or where I am without them.

I am thrilled to join the team at Brightside to help play a larger and direct role in ensuring our neighbours and community members have safe, stable and appropriate housing. I am excited about the work ahead and to help create meaningful impact in our community.

14 thoughts on “Looking on the Brightside.

  1. William – WOW! What a wonderful opportunity! While you’ll be missed in the world of credit unions, I’m happy that your talents will be directed towards the insanely challenging issue of housing in our community. Thank you for being an inspiring person!

  2. Congratulations William! I hope somehow our paths continue to cross.

  3. Way to go, William! Our world is a better place because you are in it, whether at VanCity, Brightside, or wherever your path shall lead.

  4. Dorothy Watson

    Congratulations William! I know you will find the role challenging and rewarding and I know that you’ll make a huge difference in people’s lives! Best of luck!

  5. George Hofheimer


  6. Hi all. Thanks so much for your comments. The outpouring of support means a ton to me! I’m excited about the path ahead and also want to acknowledge how incredibly impottant Vancity has been to me. Thanks all!

  7. Brady Jepsen

    Very exciting news William! You are about to undertake new adventures in a very important space. Looking forward to seeing you on the other side, the Brightside! 🙂

  8. Nancy Pullen

    Very exciting! So happy for you and thrilled to know you are still making such great contributions out there!!

  9. William , I wish you the best. Your insights and leadership have inspired so many people that have been fortunate to work or associate with you. I wish you the best and let us know how we can help you.

  10. That is good news! Brightside is lucky to have you, William. I wish you well on your new adventure!

  11. Randy Schultz

    What a great step to take making an impact in peoples lives. Congrats William!

  12. Linda Morris

    Can’t wait to hear about your new adventures!!!

  13. Congrats and continued success at the new gig! I know you will rock it! All the very best.

  14. Laurie Sander

    Congratulations on your new position, William! What a fantastic opportunity for Brightside, and for you. I wish you all the best.

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