Tag Archives: netfinance

I need your help with my Net.Finance presentation.

Responding To Bloggers - Playing On Their TurfFor my upcoming Net.Finance presentation Responding To Bloggers – Playing On Their Turf I am focusing on the pros and cons of responding to bloggers when they write about your company.

I have a few examples of bloggers writing about their experiences with and opinions about their bank, credit union, credit card company, or other financial services provider, but am looking for more. Do you have examples of:

  • a blogger letting an FI have it on their blog
  • a blogger praising an FI
  • a company responding to a blogger
  • a company who SHOULD have responded but didn’t

Examples don’t have to be FI related, but it would help if they were. I have never heard of a Dell Hell happening in the FI world, but it’s just a matter of time.

If you have an example please either leave a comment here or email me at william (at) azaroff (dot) com.

Thanks for the help. I’ll credit you in my presentation if I use your example.

My Net.Finance session.

Net.Finance has just updated their website with the full agenda of their upcoming Online Innovations in Financial Services Marketing conference. It will take place at the New York Information Technology Center from January 23-24, 2008.

The main proposition is: Engaging Your Customers Through Social Media, Social Lending & Mobile Banking. Sounds pretty good. I’m fortunate enough to have been asked to speak at this conference, and I’m also happy to be speaking about something other than ChangeEverything.ca (not that I ever get sick of talking about it).

My topic is Responding To Bloggers – Playing On Their Turf. The session is described as so:

There is a conversation going on right now in the blogosphere about your FI. Are you tracking the comments being made? Are you responding? Do you have a strategy in place to determine the right course of action to deal with bloggers who write about your company?

  • Learning how to track conversations in the blogosphere

  • Determining when is the right time to respond

  • Seeing and evaluating the pros and cons of entering the conversation

Should be a fun time, hope to see you in New York.