My friend and conference colleague Jurie Pieterse, who is Head of Marketing Communications at ING Direct (US) has started a blog called Banker With Balls.
Here’s how he describes the name in his inaugural post:
“With balls” – other than to infer some gutsiness – is a reference to where I work at the bank who loves orange balls: ING DIRECT… I’ll try to keep it balanced, but remember that I am passionate about my marketing work for ING DIRECT so that will likely come through.
I look forward to reading Jurie’s musings and opinions about marketing for a big, but untraditional FI. Having had the privilege of hearing him speak at two conferences, including the current Net.Finance where I’m writing this from, he has enough experience to be someone I can really learn from.
And here’s a link to his feed.
For my upcoming Net.Finance presentation Responding To Bloggers – Playing On Their Turf I am focusing on the pros and cons of responding to bloggers when they write about your company.
I’m excited to be going to Minneapolis in May to speak at the new CUES Experience: Immersion Learning for Marketing, Technology & Operations Leaders. This is a new conference CUES is putting on, and they’re planning on mixing a traditional conference with on-site visits to some of the more innovative companies in Minneapolis.