An article in the newest (September 2007) edition of Enterprise Magazine features an interview with me. Black Hole Blog covers social media and how credit unions can embrace it. I talk about how CUs can respond to bloggers, and the writer, Laureen Griffin, also writes about ChangeEverything.ca.
She also interviewed Gene Blishen and Trey Reeme.
I’ve seen a few articles like this, but I thought this particular one was insightful. It must be hard to write an article that is at once basic and also helpful, knowing that your readers will range from those who don’t know social media at all, to those who are eager to try it out.
I like this quote a lot:
If a member of your credit union was standing in the middle of a town square in front of a rapt crowd, praising or criticizing your service or products, would you go outside and listen? If you could go to free credit union conferences to learn about the biggest innovations in credit union marketing, would you go? If your credit union could be the Roman Forum of the community, where people shared their concerns, and spoke from their hearts, would you do it? If you answered “yes,” then you are ready to dive into the blogosphere.
A nice way of framing the issue, I think.
