When I lived in LA, the utility company there had an option where I could pay a slight amount more for my power and as a result all my power would come from renewable sources. I jumped on board. It is important to me that I pay a little more to help fund initiatives providing green power to our grid.
When I moved to BC, I found no such option available to me. I wasn’t too worried, as so much of the power we generate comes from hydroelectric and is renewable. But we sell a lot of our clean energy at peak hours to the US and buy back their mostly coal fired electricity at night when the cost per kilowatt hour is a lot less.
So recently my friend Peter ter Weeme sent me a sign up for Bullfrog Power, an Eastern Canadian renewable energy company that was moving into BC. Basically, you tell them how much you use in residential energy usage, and pay 2 cents per kilowatt hour and they will ensure that that amount of green energy is added to the BC grid, basically offsetting your usage.
You can see more info here on Bullfrog Power in BC. I think this is a very smart initiative, as it gets some competition around cleaner energy solutions in BC, and will speed up BC Hydro’s good efforts in this space.
One other thing for the bankers in the room. TD Canada Trust, one of Canada’s biggest banks, ran a campaign saying their Green Machine network, which is what they’ve always called their ATMs, is now run on Bullfrog green energy, reinforcing their position in the environment, and putting a nice spin on the branding. Read more about TD’s effort here.