I’m excited to participate in the upcoming Cossette Convergance 2008 here in Vancouver at the Arts Club Theatre.

I’ve been asked to speak on a panel entitled Giving Your Brand Away: Brand Communities, and will be a panelist alongside Ben Stringfellow from McDonalds USA, Thierry Hay-Sabourin from Future Shop and William Bakker from Tourism British Columbia. The panel will be moderated by Angele Beausoleil from Fjord, Cossette’s online agency.

I’m honoured to be among these amazing people, and it should turn out to be a great event.

I’m very keen to hear from the keynote speaker Grant McCracken the author of Culture and Consumption.

If you’ll be there, please let me know. And if you’re thinking of attending, you can register here.