A few weeks back I wrote about the mass migration over the weekend of my Twitter community to Pownce. We were all impressed with Pownce’s platform and the ability to have more detailed threaded conversations.

But it didn’t last. Even Ron Shevlin who proclaimed that he had moved to Pownce and was never looking back, went back. Now it seems like no one is left on Pownce. And why is that?

I think it shows that community is more important than the platform. Twitter is where everyone is. Naturally there were some holdouts, and as a result the community was less fulsome on Pownce, and we went back.

I would guess this will happen to anyone using social media to foster community and relationships. It will happen a lot.