Community Manager at

Just came across this very interesting job on LinkedIn:
Community Manager – Vancouver at

Job Description
As the Yelp Community Manager, you’ll be a full-time Yelp employee doing whatever it takes to grow the community of active yelpers as the Yelp “Mayor” in your city. Working out of your home and anywhere with WiFi, you’ll lead Yelp’s success in your city, and will be an integral member of a team of all-stars in the field receiving direction and support from Yelp Headquarters in San Francisco.

About you
* Lives to write; writes to live. You know who you are. Pencils down.
* Has a fire in the belly. Walks through walls. Takes no prisoners. In a word: driven. Even when no one is watching. Especially then.
* Social connector. You are the hub of your social world. You know everyone. Everyone knows you. You are the Mayor. The fun one. Diplomatic, too.
* Have more than a few years of post-graduate professional experience (existing Yelp community managers have 5 to 15 years).

About the job
* Writing. Write locally compelling newsletters weekly and inspiring reviews daily. Persuasive pitches to venue owners and marketing partners.
* Event planning. Conceptualize, negotiate, wrangle, plan and execute cool, fun and buzz-worthy (big wow factor!) events/parties.
* Marketing outreach. Connect with the right local organizations, barter weekly newsletter sponsorships for promotion of Yelp.
* Socializing and adventuring. Meet up with yelpers. Attend civic events. See and be seen. In the scene. Be the Mayor. Always on.
* Communication. Be accountable with stellar communication to your peers and those who support you at Yelp HQ.

If you’re interested, please submit the following to
1. Cover letter/note showcasing your writing skills and general personality and style
2. Resume showcasing your relevant experience
3. A link to your (full and interesting) Yelp profile

Job ID: 642934

You’re welcome!

Brother, can you spare some social capital?

I enter the New Year feeling pretty damn lucky. I have a job I love, and believe I have enough job security to weather this economic storm. But ultimately, you can’t ever be totally sure. Over 2009, I am sure some people I care about, perhaps some blogging friends, perhaps even some of my readers, will lose their jobs. It will be a tough year, and between my friends in marketing and advertising and my friends in the financial sector, it will surely be an interesting ride. Who could have guessed where 2008 would have gone? (Well, some of you might have.) I certainly make no predictions for 2009.

And ultimately, that’s why I love LinkedIn. Anyone who knows me knows I’m a bit of a LinkedIn junkie. I can’t quite explain why. It’s not that social, there not a lot to do there. But having been through the implosion, getting laid off twice as a result and watching countless friends lose their jobs made me realize that I need to be in a perpetual state of job-hunting readiness. Having my Rolodex, resume, and personal references in one place makes a lot of sense (which is what LinkedIn does at its core). I periodically groom my profile, make sure to add new people I meet or current people I know who pop up as new connections and look at the professional changes happening in my network.

Having that social capital at a constant state of readiness is just plain smart. If I ever make a move — and for my fellow Vancity colleagues who read this, let me reiterate: I certainly hope I don’t anytime soon because I have the greatest job I can imagine — I have an instant network to reach out to to start developing my next opportunity.

Writing an insightful blog and being on other networks like Facebook and Twitter (which I love, but have abandoned recently and aim to come back to) is also very important to maintaining, evolving and expanding your network, which increases your social capital (assuming you’re being authentic and have something useful to say).

All of this really came home for me when a guy I know, Warren Sukernek, Senior Digital Strategist at the VML / Wunderman Network in Seattle was laid off recently. Warren is well connected with 500+ connections on LinkedIn (working in a web-related field helps this number of connections because, like me, Warren’s connections are far more likely to be part of LinkedIn already), he speaks at conferences (I met him when we spoke on a panel together at an Internet marketing conference in Vancouver this past September and immediately liked his experience, good humour and ideas) maintains a well-regarded blog about Twitter called Twittermaven, and, not surprisingly, he has a large following on Twitter. So when Warren became a statistic in this economic collapse, he did what I’ve never seen anyone else do. He was extremely transparent about his situation, and reached out to people he knows like me to inform them of his situation and simply ask for help. He’s a very nice guy, so he did this in a very low-key and yet direct way. It made me want to help. And I clearly wasn’t alone, as we’ll see very soon.

He would have been foolish not to reap the benefits of his impressive online presence to turn this sad affair into a great opportunity, which meant getting over whatever social stigma exists around losing your job and go public with this information immediately. In addition to reaching out privately to his network, he relied on the platform for which he’s most well known and
Tweeted his predicament. He also linked to what he calls a social resume, which is a resume housed in a blog, the first I’ve seen of that, and quite a good idea for an intense job-hunting phase. He got a number of responses via Twitter, and I’m sure even more direct and private messages. He utilized his status on LinkedIn (which is where I learned about his situation), updated his blog to thank his supporters, and I’m sure harnessed whatever other social networking sites he inhabits.

And then things got kicked up to another level. Another blog I follow posted about Warren’s newest career turn. And this blog has 248,000 subscribers. Warren got a boost from Church of the Customer, a top marketing blog. They wrote about Warren much the same way I am, examining how he used his social capital to take control of a situation in which most people feel victimized and helpless. They know him as a fellow participant in the Word of Mouth Marketing community, The Society of Word of Mouth. The thing is that the blog writers, Ben McConnell and Jackie Huba, are well known authours, having written Citizen Marketers and Creating Customer Evangelists (if you don’t read their blog, check it out).

Being involved in social media in a meaningful way, in other words contributing social capital to a relevant and receptive community, now would have its rewards for Warren.

Warren blogged again, thanking his friends (like Jackie and Ben) for their support and linking back to the amazing blog coverage he has received in a post simply titled I’ve got great friends. In his blog post, he also tells his readers what they can do if they want to help him. I was impressed that Warren asked for the help he needed in a way that was polite, respectful and yet also overt and direct (I wrote him a LinkedIn recommendation as a result). And again he linked to his post in Twitter and his LinkedIn status.

So Warren is smartly cashing in some of his social capital that he has earned through his work, his willingness and even eagerness to share his knowledge and ideas online and at conferences, and his online social activities. I look forward to seeing where Warren lands. My sense is that he’ll have some choices in front of him early in the New Year.

Should the inevitable downsizing that will occur in 2009 affect any of you directly, take a lesson from Warren Sukernek and cash in your social capital to seize the day. But to do that, you need to have cultivated that social capital and have it in place for when you need it most. Because trying to build it when you actually need it will simply be too late in the game to be of any use.

I’ll add one more parting thought. If any of you know of or need a great social media-savvy digital strategist, don’t hesitate to contact Warren. Good luck Warren and Happy New Year!

I’m off to Net.Finance.

Net.Finance 2008I leave today for Scottsdale, Arizona to attend and present at the Net.Finance conference. This will be my third year attending Net.Finance, and I always come back with some great new ideas to implement, lots of ideas to share with my peers, some new friends and colleagues from across North America and a nice time away in a sunny climate.

This year, it’s especially nice because this is an important first anniversary for me. It was a year ago when I presented at Net.Finance about, and my journey on the conference circuit began in full force. Presenting at conferences has become a real passion for me. I get to share knowledge, meet lots of fascinating people, attend conferences that Vancity simply doesn’t have the budget to send me to, and I get to perform in front of a crowd, which is something I truly enjoy.

This year I’m presenting on Corporate Social Responsibility As Key Differentiator, which is a fancy way of saying social marketing and social media. I’ll talk about how Vancity’s community focus takes an increasingly strong role in our advertising and marketing, how we can leverage that community work into successful use of social media, and how it positively impacts our triple bottom line.

I gave two practice sessions to my peers at Vancity on Friday, and feel ready to go on stage and present in Arizona.

And this year at Net.Finance marks another nice anniversary. It was a year ago, in April of 2007 that I changed my blog’s purpose and focus from a place to put humourous links for my friends (with a whopping subscriber base of 8 readers at the time [thanks Ruben]) to a place where I discuss social media, corporate social responsibility, online branding and banks and credit unions (and now have a subscriber base of 140 or so readers [thank you]).

It’s been profoundly rewarding, enlightening and social. I have met some great people through my blog, taken part in some amazing discussions, and have received some very useful feedback on my work. It’s something almost indescribably wonderful.

So now I head off to Arizona, with five more major conferences ahead of me this year, an excitement about my work, and some extremely exciting projects ahead.

So thanks for reading, let me know if you’ll be at Net.Finance, and I hope to break 500 connections on LinkedIn by the time I return.

For credit union employees on LinkedIn.

I’ll be honest with you, I am not quite sure what to do with LinkedIn groups. LinkedIn started this service a little while back, and I thought it would be cool to create a group for all credit union employees on LinkedIn. But then I wondered if I was the right person to create such a group.

So I passed the idea to my friend and EverythingCU marvel, Morriss Partee. Morriss went ahead and started the group.

I’m not sure where it will go, but if you’re a CU staff member who uses LinkedIn, go ahead and invite yourself to this group and let’s see what develops.

And if anyone has any thoughts as to where it can evolve, let Morriss or myself know (and if anyone wants to create a little icon for the group, that would cool too!).

UPDATE: To join the group, click here.