online strategy & community engagement

William Azaroff's Facebook Profile

william's LinkedIn page


Greetings and welcome to azaroff.com.

I'm William Azaroff, and I head up the WEB (Web Engagement & Banking) Team at Vancity, which means that I get to work with all the amazing people who bring online banking to our members, an intranet to our employees, and ChangeEverything.ca to the community.

I write about the intersection of the Internet, corporate social responsibility, social media and the world of banking on my blog, and can be found on LinkedIn and Twitter. I am a seasoned speaker, an editor of the CU Water Cooler, and am honoured to have been recently named GonzoBanker of the Month and included on American Banker's Bank Technology News list of the top 10 people of 2009.

my background
I bring a decade of experience leading strategic web projects both at digital agencies and on the client side in Seattle, Los Angeles and Vancouver. I have spearheaded initiatives in several key verticals, including Financial Services, Entertainment & Media, Telecommunications and Automotive. The companies I've worked with include Disney, Honda, 20th Century Fox, TELUS, Nike Jordan, the Government of British Columbia, Focus Features, Intuit Canada, Universal Pictures, the Vancouver Port Authority, The WB, Nestlé and AtomFilms.