{"id":1817,"date":"2008-05-27T08:46:00","date_gmt":"2008-05-27T15:46:00","guid":{"rendered":"http:\/\/azaroff.com\/?p=1817"},"modified":"2025-09-29T09:06:35","modified_gmt":"2025-09-29T16:06:35","slug":"from-mass-to-grass-is-where-its-at-2","status":"publish","type":"post","link":"https:\/\/azaroff.com\/?p=1817","title":{"rendered":"From Mass To Grass is where it&#8217;s at."},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"imgbord\" style=\"float: left; margin: 0 10px 10px 0; cursor: hand;\" src=\"https:\/\/i0.wp.com\/www.azaroff.com\/content\/images\/cma_sm.jpg?ssl=1\" alt=\"CMA Word of Mouth\" \/>Let me start this post by stating that I am, in fact, a reasonably proud Canadian. So now I must confess something to you. I&#8217;ve never been to Toronto. Ever. Well, other than the airport a few times. Insane, I know.<\/p>\n<p>So I&#8217;m very excited to take my first trip there to speak at the Canadian Marketing Association&#8217;s extraordinary From Mass To Grass Word of Mouth Marketing conference.<\/p>\n<p>I&#8217;m on a not-for-profit panel called <span style=\"font-weight: bold;\">Building Buzz for Good<\/span>, along with Deborah Kaplan, the Executive Director of Zerofootprint, a renewable energy company. The panel is being moderated by Kate Trgovac a very well known and well respected <a title=\"My Name Is Kate\" href=\"https:\/\/web.archive.org\/web\/20080504221310\/www.mynameiskate.ca\/\">blogger<\/a>.<\/p>\n<p>It is being described as so:<\/p>\n<blockquote>\n<p>Not-for-profits have been organizing and activating grassroots influencers since their first inception. Learn from some of Canada&#8217;s top and most innovative non-profit organizations and initiatives on how they build community, activate influencers and build support for their causes. If you are a non-profit or CSR-focused organization, this is a must attend segment.<\/p>\n<\/blockquote>\n<p>Check out this funny video promoting the event (hat tip to Michael Seaton for the video):<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Mass To Grass - June 12 2008 in Toronto - WOM Conference\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/ywW9U7Rx_5A\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Let me start this post by stating that I am, in fact, a reasonably proud Canadian. So now I must confess something to you. I&#8217;ve never been to Toronto. Ever. Well, other than the airport a few times. Insane, I know. So I&#8217;m very excited to take my first trip there to speak at the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13,67,12,61],"tags":[112,179,215,178,209],"class_list":["post-1817","post","type-post","status-publish","format-standard","hentry","category-changeeverything","category-conference","category-corporate-responsibility","category-social-media","tag-canada","tag-changeeverything","tag-conference","tag-corporate-responsibility","tag-social-media"],"jetpack_shortlink":"https:\/\/wp.me\/p37qUH-tj","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/1817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1817"}],"version-history":[{"count":1,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/1817\/revisions"}],"predecessor-version":[{"id":16846,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/1817\/revisions\/16846"}],"wp:attachment":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}