I have been thinking about what to write about The Members Project, American Express’ new member engagement initiative. In case you’re not familiar with it, here’s the nutshell:<\/p>\n
Amex is donating $1 for every cardholder (member) that registers on the site, up to a maximum of $5 million. Cardholders can propose worthwhile projects that need funding, and can discuss each others’ projects on the site. In stages of voting the ideas are winnowed down to a single winning project which will receive the funding.<\/p>\n
I hope it’s a successful initiative. As an employee of a credit union, I can attest that it’s often difficult engaging members to take action, although their healthy marketing budget will help a lot. Makes me jealous. I like this kind of social marketing, which helps a company do well by doing good.<\/p>\n
The clincher for me was that I did a Google blog search for The Members Project and the vast majority of the results were posts about worthwhile projects and initiatives that could use the money, as opposed to a meta-level discussion about the Amex initiative itself. That struck me as a very good sign.<\/p>\n
Here’s what I searched.<\/p>\n
Thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":"
I have been thinking about what to write about The Members Project, American Express’ new member engagement initiative. In case you’re not familiar with it, here’s the nutshell: Amex is donating $1 for every cardholder (member) that registers on the site, up to a maximum of $5 million. Cardholders can propose worthwhile projects that need […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[19,12,44,41,17],"tags":[185,178,198,196,183],"class_list":["post-1695","post","type-post","status-publish","format-standard","hentry","category-banking","category-corporate-responsibility","category-innovation","category-technology","category-web-2-0","tag-banking","tag-corporate-responsibility","tag-innovation","tag-technology","tag-web-2-0"],"jetpack_shortlink":"https:\/\/wp.me\/p37qUH-rl","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/1695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1695"}],"version-history":[{"count":0,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/1695\/revisions"}],"wp:attachment":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}