{"id":1682,"date":"2007-05-20T08:35:00","date_gmt":"2007-05-20T15:35:00","guid":{"rendered":"http:\/\/azaroff.com\/?p=1682"},"modified":"2026-09-11T17:48:28","modified_gmt":"2026-09-12T00:48:28","slug":"whats-the-point-of-a-homepage-2","status":"publish","type":"post","link":"https:\/\/azaroff.com\/?p=1682","title":{"rendered":"What&#8217;s the point of a homepage?"},"content":{"rendered":"<p>Because most banks have homepages that look like web portals from the 90s, I think a lot about the purpose and function of <a href=\"https:\/\/www.vancity.com\" title=\"Vancity\">Vancity&#8217;s homepage<\/a>. It&#8217;s not as cluttered as some, but not as clean as others.<\/p>\n<p>Then, along comes Seth Godin&#8217;s article <a href=\"https:\/\/seths.blog\/2007\/05\/blow_up_your_ho\/\" title=\"Seth Godin\">Blow Up Your Homepage<\/a>. He says that your homepage is the page for newbies, not a real page people will use over and over again. That it&#8217;s akin to the old splash pages with a &#8216;skip intro&#8217; button. With an Online Banking log in on the homepage, this isn&#8217;t as true for banks as it is for some, but still, a clarifying remark. Focus more on major internal pages (that we often neglect) and let the homepage be for those unfamiliar with your company.<\/p>\n<p>Sounds obvious, but I found it rather helpful and timely.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Because most banks have homepages that look like web portals from the 90s, I think a lot about the purpose and function of Vancity&#8217;s homepage. It&#8217;s not as cluttered as some, but not as clean as others. Then, along comes Seth Godin&#8217;s article Blow Up Your Homepage. He says that your homepage is the page [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[19,31,15,47,4,7],"tags":[185,190,181,201,171,174],"class_list":["post-1682","post","type-post","status-publish","format-standard","hentry","category-banking","category-credit-union","category-design","category-user-experience","category-vancity","category-web","tag-banking","tag-credit-union","tag-design","tag-user-experience","tag-vancity","tag-web"],"jetpack_shortlink":"https:\/\/wp.me\/p37qUH-r8","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/1682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1682"}],"version-history":[{"count":1,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/1682\/revisions"}],"predecessor-version":[{"id":17015,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/1682\/revisions\/17015"}],"wp:attachment":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}