{"id":1658,"date":"2007-04-14T08:54:00","date_gmt":"2007-04-14T15:54:00","guid":{"rendered":"http:\/\/azaroff.com\/?p=1658"},"modified":"2023-03-26T12:50:43","modified_gmt":"2023-03-26T19:50:43","slug":"net-finance-2","status":"publish","type":"post","link":"https:\/\/azaroff.com\/?p=1658","title":{"rendered":"Net.Finance"},"content":{"rendered":"

On April 19th I’ll be talking about ChangeEverything.ca at Net.Finance. I’m pretty excited about my presentation, and am ready to go. This week I had two practice runs, one for our agencies TBWA and Social Signal<\/a>, who created ChangeEverything.ca, the other at Credit Union Central of BC<\/a>. I received great feedback which has made my presentation better.<\/p>\n

Net Finance is a conference at the intersection of eBusiness and the world of financial institutions. It would have been hard for me to believe a few years back that this would have gotten me excited, and yet here I am raring to go. I am speaking on the “Financial Services Innovation Forum” day.<\/p>\n

I think my presentation really tells the story of ChangeEverything.ca<\/a> as a form of social marketing – as engagement rather than traditional marketing. I hope I capture how this came about, why we did it, and how the site has been a success. I’ll blog after the presentation, and if I can, throughout the conference about what I’m learning. Between me and Colin<\/a>, we should sum it up pretty well.<\/p>\n","protected":false},"excerpt":{"rendered":"

On April 19th I’ll be talking about ChangeEverything.ca at Net.Finance. I’m pretty excited about my presentation, and am ready to go. This week I had two practice runs, one for our agencies TBWA and Social Signal, who created ChangeEverything.ca, the other at Credit Union Central of BC. I received great feedback which has made my […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,19,13,24,4,17],"tags":[170,185,179,119,187,171,183],"class_list":["post-1658","post","type-post","status-publish","format-standard","hentry","category-azaroff","category-banking","category-changeeverything","category-socialsignal","category-vancity","category-web-2-0","tag-azaroff","tag-banking","tag-changeeverything","tag-netfinance","tag-socialsignal","tag-vancity","tag-web-2-0"],"jetpack_shortlink":"https:\/\/wp.me\/p37qUH-qK","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/1658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1658"}],"version-history":[{"count":0,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/1658\/revisions"}],"wp:attachment":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}