{"id":10762,"date":"2019-05-24T07:42:51","date_gmt":"2019-05-24T14:42:51","guid":{"rendered":"http:\/\/azaroff.com\/?p=10762"},"modified":"2025-08-30T17:53:03","modified_gmt":"2025-08-31T00:53:03","slug":"looking-on-the-brightside","status":"publish","type":"post","link":"https:\/\/azaroff.com\/?p=10762","title":{"rendered":"Looking on the Brightside."},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Over 13 years ago, I left a permanent job to take a 3-month contract doing digital project management and marketing at Vancity. It probably wasn\u2019t the \u201cresponsible\u201d thing to do, especially seeing that my wife and I had an eleven-month old at home. Yet, it was the totally responsible thing to do \u2013 responsible to a higher purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I had realized some time earlier that I needed to live a life that reflected my values. My work had been a major disconnect from my values. I had spent several years working in digital marketing in Seattle, Los Angeles and Vancouver, and I was feeling more and more weary of helping to sell more shoes, motorcycles or movie tickets to truly terrible movies (and a couple of really truly <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Pianist_(2002_film)\">amazing<\/a> ones too). This wasn\u2019t how I wanted to spend my life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I feel incredibly grateful to Vancity for giving me a job where purpose and productivity are so easily married. I have received many opportunities within the organization \u2013 I mean where else could a digital marketing manager be promoted and <a href=\"https:\/\/azaroff.com\/?p=9734\">shift roles<\/a> and shimmy around and end up in charge of business banking and community investment? Amazing!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But all good things must come to an end. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" style=\"border:1px solid #000000\" src=\"https:\/\/i0.wp.com\/azaroff.com\/wp-content\/uploads\/2019\/05\/BBDB265D-BA81-42BD-A407-692482D9A60F-500x194.png?resize=500%2C194&#038;ssl=1\" alt=\"\" class=\"wp-image-10775\" width=\"500\" height=\"194\" srcset=\"https:\/\/i0.wp.com\/azaroff.com\/wp-content\/uploads\/2019\/05\/BBDB265D-BA81-42BD-A407-692482D9A60F.png?resize=500%2C194&amp;ssl=1 500w, https:\/\/i0.wp.com\/azaroff.com\/wp-content\/uploads\/2019\/05\/BBDB265D-BA81-42BD-A407-692482D9A60F.png?resize=768%2C298&amp;ssl=1 768w, https:\/\/i0.wp.com\/azaroff.com\/wp-content\/uploads\/2019\/05\/BBDB265D-BA81-42BD-A407-692482D9A60F.png?w=999&amp;ssl=1 999w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In mid-June I will start a new adventure as <a href=\"https:\/\/brightsidehomes.ca\/\">CEO of Brightside Community Homes Foundation<\/a>, one of the province\u2019s largest not-for-profit affordable housing providers.&nbsp;Brightside is dedicated to making housing accessible for those who struggle to meet the demands of market housing in Vancouver, one of the most unaffordable cities on the planet<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After many years of working in community investment, I am extremely excited to move from an important enabling role, providing financial support to local businesses and organizations, to delivering services and helping tackle the affordable housing crisis in my home city.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The people at Vancity I want to thank and recognize are just too numerous to mention. Leaving the people is always the hardest part, and the people at Vancity \u2013 as well as those I&#8217;ve met in the wider Credit Union movement over the last decade \u2013 are magnificent. I wouldn&#8217;t be who I am or where I am without them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am thrilled to join the team at <a href=\"https:\/\/brightsidehomes.ca\/\">Brightside<\/a> to help play a larger and direct role in ensuring our neighbours and community members have safe, stable and appropriate housing. I am excited about the work ahead and to help create meaningful impact in our community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over 13 years ago, I left a permanent job to take a 3-month contract doing digital project management and marketing at Vancity. It probably wasn\u2019t the \u201cresponsible\u201d thing to do, especially seeing that my wife and I had an eleven-month old at home. Yet, it was the totally responsible thing to do \u2013 responsible to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[170,247,171,182],"class_list":["post-10762","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-azaroff","tag-brightside","tag-vancity","tag-vancouver"],"jetpack_shortlink":"https:\/\/wp.me\/p37qUH-2NA","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/10762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10762"}],"version-history":[{"count":2,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/10762\/revisions"}],"predecessor-version":[{"id":16763,"href":"https:\/\/azaroff.com\/index.php?rest_route=\/wp\/v2\/posts\/10762\/revisions\/16763"}],"wp:attachment":[{"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azaroff.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}