Tag Archives: video

Common questions about RSS.

I have had a few people tell me recently that they check out my blog, but don’t subscribe to my RSS feed because they don’t quite get what RSS is.
It’s a common problem. RSS is one of those things that’s easy once you try it, but is hard to explain.
And so, I refer you to the following video by the amazing people at Common Craft. If you ever run across a social media concept that you don’t understand, keep Common Craft in mind because they produce these helpful, simple videos that explain sometimes complex solutions.
Watch and enjoy!

By the way, this clip can be found here.

UPDATE: I should mention, you can always click this button to subscribe to my feed.

Wells Fargo… Center Stage

Tomorrow, Wells Fargo will launch its newest social media venture, Center Stage in the Rose Parade. It’s a super funny idea: They have different musical genre takes on the “The Wells Fargo Wagon” song from “The Music Man.” Anyone can create their own music video to any of the five versions, and submit it to the site.

Registration is quick and easy. And the prizes are amazing:

The Grand Prize winner could have his or her video highlighted in our Wells Fargo national TV advertisement during the Tournament of Roses Parade and on wellsfargo.com. That’s a lot of eyeballs. We’re also awarding two (2) 8GB Apple iPhones, as well as ten (10) 1GB Flip Video Ultra Cameras to other lucky winners.

Nice!

I also noticed that the platform they’re using is a viral video platform by local Vancouver digital agency, Invoke Media whom I’ve worked with a couple of times over the last few years.

In the end, this gives Wells great content, helps them identify some brand enthusiasts, lets people play with the brand and humanizes the company. Plus free content. Nicely done, which is hardly a surprise considering how amazing their VP of Social Network Marketing is, Ed Terpening.

They just keep rolling out interesting projects, and no one else seems able to keep up in the banking industry.