It’s not often that I see something that surprises, delights and fully engages me, while making me think about how technology can be used in a new way. I urge you to watch the video below or click the link to see it on TED.
Tag Archives: user experience
What’s the point of a homepage?
Because most banks have homepages that look like web portals from the 90s, I think a lot about the purpose and function of Vancity’s homepage. It’s not as cluttered as some, but not as clean as others.
Then, along comes Seth Godin’s article Blow Up Your Homepage. He says that your homepage is the page for newbies, not a real page people will use over and over again. That it’s akin to the old splash pages with a ‘skip intro’ button. With an Online Banking log in on the homepage, this isn’t as true for banks as it is for some, but still, a clarifying remark. Focus more on major internal pages (that we often neglect) and let the homepage be for those unfamiliar with your company.
Sounds obvious, but I found it rather helpful and timely.