A few months back I met Igor Faletski, founder of Handi Mobility, a Vancouver-based company that develops mobile services and applications.
They launched an extremely impressive service for TransLink, Vancouver’s transit authority, that lets you see the next five arriving buses at any given stop via SMS or iPhone. Impressive guy and company.
We chatted about mobile banking, but as a credit union we get our services from Central1 Credit Union, the credit union central covering BC and Ontario. I have spent the last two days with them and my impressive peers from CUs across Canada in User Group meetings covering the future of online and mobile banking for credit unions. We are in very good hands. Their strategy around mobile banking especially is smart, forward thinking and yet also pragmatic. High marks from me.
When I met with Igor, he mentioned he was developing a service he couldn’t quite talk about yet. And then last month I was at a session about mobile applications here in Vancouver, and Igor was on the panel. He unveiled a glimpse of his new service, and now it has launched.
It’s called Mobify.Me, and it is an amazing application. Their initial blog post sums it up nicely.
It will create a mobile friendly version of your website in a snap. For free. And then if you want extras you can pay for them. It’s a way to test a version of your site optimized for today’s mobile browsers quickly to see what it can do for you. I would think that credit unions who want to experiment optimizing their service for smart phones, but don’t know if it’s worth spending a lot of budget on it would be able to take advantage of this service and gain some excellent knowledge. If you have your web developer spend a couple of hours with the CSS this service spits out, you can make it look even better.
And then it will mirror your main site. When you update content on your main website, the mobile site will automatically optimize that content for mobile browsers.
Pretty amazing stuff.