About a week ago, Morriss Partee blogged this: Social Media Marketing Best Practice: Use multiple media.
He asked me to continue this thread by adding my two cents, so here goes.
My Social Media Marketing Best Practice is Community Engagement:
I used to call it Web 2.0, but that seemed to focus too much on technology. So I started calling it Social Media, but I think that focuses too much on the tools and leads us to jump to solutions before we fully grasp the issue we’re trying to address. Now I simply call it Community Engagement. The most important thing is to never lose sight of our core objective: People. We need to keep the people we’re trying to engage in a conversation front and centre, and develop a plan to inspire participation around a relevant topic, event, issue, brand, product or service.
I hope this thought furthers the conversation a little.