Tag Archives: media

ChangeEverything.ca is a 2007 Digital Marketing Award winner.

2007 Digital Marketing Awards
I am so pleased to learn that ChangeEverything.ca won a Certificate at the 2007 Digital Marketing Awards in the category of Website: Financial services.

The category is described as “Any site designed to promote banks, trusts, co-ops, investment brands, insurance, etc.”

The awards as a whole are described this way:

The Digital Marketing Awards represents the best of interactive marketing in Canada. The awards are produced by Marketing magazine, and judged by the industry. The mandate of the DMAs is to inspire many by rewarding few. Those few will be chosen for their innovation and creativity, and for leveraging the interactive environment to it’s full potential.

The jury is impressive, and includes my friend Michael Seaton.

It’s so nice to see ChangeEverything.ca doing good things in the community, while getting recognized by the industry. Feels good.

Wells Fargo… Center Stage

Tomorrow, Wells Fargo will launch its newest social media venture, Center Stage in the Rose Parade. It’s a super funny idea: They have different musical genre takes on the “The Wells Fargo Wagon” song from “The Music Man.” Anyone can create their own music video to any of the five versions, and submit it to the site.

Registration is quick and easy. And the prizes are amazing:

The Grand Prize winner could have his or her video highlighted in our Wells Fargo national TV advertisement during the Tournament of Roses Parade and on wellsfargo.com. That’s a lot of eyeballs. We’re also awarding two (2) 8GB Apple iPhones, as well as ten (10) 1GB Flip Video Ultra Cameras to other lucky winners.

Nice!

I also noticed that the platform they’re using is a viral video platform by local Vancouver digital agency, Invoke Media whom I’ve worked with a couple of times over the last few years.

In the end, this gives Wells great content, helps them identify some brand enthusiasts, lets people play with the brand and humanizes the company. Plus free content. Nicely done, which is hardly a surprise considering how amazing their VP of Social Network Marketing is, Ed Terpening.

They just keep rolling out interesting projects, and no one else seems able to keep up in the banking industry.