This ad hits social marketing out of the park. Funny and accessible, it brings those “change-ready” consumers along for the ride, without dumbing down the message for the hard core base.
Nicely done, and really funny!
Could this be a joke?
From Slate V
To augment his income during a Swedish film studio shutdown in the 1950s, late director Ingmar Bergman made a series of commercials for Bris soap. Slate’s Dana Stevens introduces us to what may be the most avant-garde ads ever made.
You can see the Bergman Bris commercial archive here.
This video is crazy. It doesn’t look doctored…