What will a future customer wants from their FI. How will they learn financial savvyness.

Will they just go with the FI that has a relationship with the university they attend?

What are the ways CUs can bring the concept of membership to life in a new way.

What is the banking equivalent of the Starbucks concept of customization? To offer different bundles, options and levers people can swap to come up with something to move them forward, and change as they move through lifestages.

What will the needs of the future generation be? Maybe they won’t want big mortgages, but might want more travel. Everything’s done via cell phone.

Sense and respond marketing. What are people asking for, what are they actually doing, and how do we react instantly.

How can people harness their internal wisdom of crowds to understand customer patterns and better meet their needs.

Imagine a Twitter like field inside Online Banking so FIs can get casual feedback on what customers are thinking. Then create a tagcloud so everyone can see what the general mood and thoughts of the customer base is…

The root is: We’re listening to you. That might be through data anlysis, feedback mechanisms, transparent servicing, authentic customer support sometimes publically.

As FIs, we need to be where our members are, and not bring them to where we are. Show up on Twitter and not create our own mechanism.

Will FIs own the Know Your Customer

What will tools like Mint, Geezeo, Wesabe do to the industry

What do people want to compare? Lifestyle, demographics, geography? Can users decide?

Third parties use the main FI as the verifier.

Five new entrants in the Wint, Wesabe model.

Paid financial coaching model, like eBay. Pay someone and then their reputation build through network. People can buy cheap advice.

Is there a need for a human being to make that advice, or can we make the wisdom of crowds? Is that too much work?

Clients are getting more sophisticated, and are demanding more.

Ubiquity of banking. Micropayments.

Why does it take three weeks to move money between FIs?

What about people with poor financial knowledge, and underbanked cannot take advantage of this.

Where do people trust. It’s with the advisor not the insitution. Like a hairdresser, people follow them around.

What about creating an automated financial literacy score based on their financial transactions and history.

Alerts are part of the solution.

Social Financial Management tools make people engaged with their money.

Most consumers do banking because its necessary. Do we engage people to make them see it as more necessary, or do we make some decisions on behalf of our customers?

Is the real opportunity in real time payments and transfers between FIs and financial alerts. Is that where we should be focusing and let those who are financially savvy and engaged use the Wesabe’s?

Real time alerts so you get a mobile alert 5 seconds after you make the transaction (buy the soccer ball), which is great for security and engagement.

Make it as easy as possible.

Will banks eventually just have an API and be purely a commodity?

Have we commoditized ourselves completely? What is the difference besides the people we deal with personally.

Can a bank brand ever be an Inspirer like an Apple or Google?

What is the gap between how people talk about their online financial needs versus their own ability to prove the highest ROI.

Conversations inside the FI is about protection. But also confidence in their offering and differentiation so they will retain their curstomer base.