I discovered on Colin’s Blog that there will be a BarCamp specifically focused on the FI sector in Seattle. The time and exact location of BarCampBankSeattle is yet to be determined, but it sounds great. I hope to be there!
In a post I made a few days back, I tried to articulate some of the issues I’ve been thinking about our web site design to enhance the member/user experience.
Gene at tinfoiling left a comment in which he said:
The online experience seems to revolve around the person, their personal networks and being able to keep things the way they want to. Our products need to capture these elements.
I was intrigued, but his short comment on my site obviously didn’t capture the depth of what he was getting at, so I asked him to expand on his own site. Much to my delight he has.
His theory, and I hope I do it justice is that web design as we’ve been dealing with it is a bit of a boondoggle, avoiding the key element of what the customer wants. And it goes back to our product design as well. A huge idea really, and I gotta admit, I’m still fully wrapping my head around it.
Colin, as usual, had a great comment:
Product – my take: forget about it. It comes last. Banks have been product centric for ever, and that doesn’t work when you get into experiential design.
A great conversation. I had no idea the doors I was opening when I started…
Ron Shevlin has a great discussion going on his Marketing ROI blog about tips and pitfalls for Credit Unions that decide to blog. The list is good and comprehensive and Colin from The Bankwatch and Trey from Open Source CU add in some good comments.
Note to self: get the hell off Blogger…