A digital evolution.

I think I’m seeing a trend, but maybe it’s just a couple of random examples. I’m curious if any of you have seen it too.

People I know who embraced digital early, stuck with it and become known for their leadership in applying digital tools to further business goals are moving away from digital. I recently made this move, and today I was speaking to a colleague at another company and he’s making a similar decision. And as we chatted I thought of a couple of other people I know who pioneered digital areas in their organizations who are being tapped to apply their backgrounds, which were full of smart risk-taking, innovation and seeing things a little differently, to other key areas that need that kind of intrapreneurial aptitude.

Here’s what I think. As more and more people in organizations have evolved to be able to harness digital tools, as marketing departments grow this competency, as social media becomes just another tool and maybe we can finally stop navel-gazing about it, there is less of a need for “gurus” and more of a need for a team of people who embrace these tools. That normalization of previously new media may lead to a kind of boredom and restlessness among the digital specialists and leaders within organizations, which frees them up to focus elsewhere. It’s also time for new people in these organizations to bring their creative ideas and acumen to the table and fresh thinking and energy to the utilization of digital tools. I have seen that in the people who have taken over my former accountabilities. They bring ideas I didn’t have and are focusing on places that I didn’t see. It’s very exciting to watch. It’s evolution.

If you’re at an organization with someone who has moved your digital agenda forward, maybe it’s time to think about getting them to focus on organizational change, or leadership development, or moving your organization to new places. Ask them to help solve over-arching business problems. Redeploy them.

So is it just me, or is this a trend?

A career opportunity for Vancouver readers.

A friend at UBC passed along a job posting for their Director, Interactive and Development Marketing. He described it as a

…strategic leadership role to engage over 400,000 UBC alumni and friends through a full suite of online media, including development of a UBC online community, and a significant ad campaign. Could be a real career milestone.

The job description is:

Reporting directly to the Development and Alumni Engagement (DAE) Chief Communications Officer, the Director, Interactive and Development Marketing is responsible for creating and implementing marketing strategies to secure donor and alumni engagement through traditional and social media. The Director will be responsible for supporting the University’s mission of providing alumni, donors, and friends of the University with meaningful opportunities for engagement and investment with the University. The Director works with various University clients to develop integrated marketing communications and outreach plans and campaigns in support of the portfolio’s priorities for the University with regards to donor activity and alumni engagement. The Director develops processes to oversee the execution of these plans, tracks deadlines, and manages issues, and budgets and ensures accurate reporting. The main areas of focus will be social media, traditional media, business activities, and issue management.

Jobs like this don’t come open very often in Vancouver, I think it would be an amazing opportunity for the right person.

Good luck!

Two Interactive jobs in Vancouver.

I always love it when I can post a good job opportunity. And today I can post two.

The good people at Fjord Vancouver, the interactive wing of Cossette , Canada’s largest ad agency, is hiring two positions.

The first job could be a good reason to move to Vancouver. The second is a mat leave replacement contract for one year.

Good luck!

.eco would be a good domain to have.

A year and a half ago or so, I was introduced to two guys in Vancouver who were trying to start a new top-level domain for companies and organizations doing good environmental work – .eco. Their resumes and backgrounds were impressive, and they seemed to really know what they were doing, but still, I thought, what are the chances that these two guys could actually create a new top-level domain?

Cut to last week, and I run into Trevor Bowden, one of .eco founders, and they have made truly remarkable progress.


What? from dot eco on Vimeo.

They just launched their website, doteco.info, which is great blend of useful information and videos about what they are trying to accomplish, ways to participate and help spread the message, and information about their current supporters (some of whom are truly impressive). All in a very nice looking website. Pulling off an informative and good-looking website about a new concept is very difficult.

They are gearing up for a presentation in 2010 to ICANN, or the Internet Corporation for Assigned Names and Numbers . This is the organization responsible for the Internet’s naming system.

So what is .eco?

The .eco system will display current, detailed eco-information to anyone with a browser, anytime they need it, anywhere on the planet. It will do this by collecting information from people when they register .eco domain names for their companies, organisations, products, or even themselves and then displaying that information on a standardised, open platform.

What they want to do with .eco is very impressive. They would link it to verifiable environmental action, so those using the .eco domain would be showing off a badge that they had made progress on reducing their environmental impact.

Treehugger has a great article about what they are doing.

They have one major competitor, namely Al Gore and a group who are also trying to start a .eco top-level domain. I’m a big fan of Al Gore, but it’s kind of fun to watch some guys from Vancouver put together a very different and very compelling alternative to a .eco domain and see if they can give the bigwigs a run for their money.

I think the .eco domain is useful. A company like Toyota could assume that people going to toyota.eco would be at their site for specific reasons, and they could highlight their environmental products and policies and corporate initiatives front and centre. It could be a form of built-in audience segmentation (those who choose to visit a .eco version of the site instead of a .com), and not just a redirect to a main corporate site.

So check out doteco.info and see what it’s all about. It may be coming to an Internet near you…

Welcome to the new vancity.com.

Vancity

I am so happy to launch the new look of vancity.com today!

This was truly a team effort: Julie, our recently-departed designer, did an amazing job; Wendy, our usability expert and project manager, shepherded the project through usability testing and led the team wonderfully; and Roberto, one of the newest Canadians, expertly managed a lot of the content and big fixes. Our extended team at Central 1 did all the front end development and did a great job. It’s truly an honour to work with Vancity’s WEB Team (WEB stands for Web Engagement & Banking)!

I already blogged about why we made the changes, so I won’t repeat myself here.

Check it out and tell me what you think.