ChangeEverything.ca is a 2007 Digital Marketing Award winner.

2007 Digital Marketing Awards
I am so pleased to learn that ChangeEverything.ca won a Certificate at the 2007 Digital Marketing Awards in the category of Website: Financial services.

The category is described as “Any site designed to promote banks, trusts, co-ops, investment brands, insurance, etc.”

The awards as a whole are described this way:

The Digital Marketing Awards represents the best of interactive marketing in Canada. The awards are produced by Marketing magazine, and judged by the industry. The mandate of the DMAs is to inspire many by rewarding few. Those few will be chosen for their innovation and creativity, and for leveraging the interactive environment to it’s full potential.

The jury is impressive, and includes my friend Michael Seaton.

It’s so nice to see ChangeEverything.ca doing good things in the community, while getting recognized by the industry. Feels good.

The debate online.

Recently I was contacted by Darren Barefoot about ChangeEverything.ca, and the lack of serious debate on the site.

It’s an issue I think about a lot. I don’t think debate is bad, by any means, but rarely do I see healthy debate online. It’s usually vicious and caustic and blocks honest discussion. When we started ChangeEverything.ca back in July, we cultivated the community carefully. We reached out to specific people who we felt we could trust to nurture and grow the community and handed the site to them for two months before launching it wider.

One thing we learned from the kind folks at The Tyee was that the first 500 members of an online community set the tone. We wanted to make sure that the tone was one of positive change-making, where good ideas would flourish and those who wanted to spew anger and attack their peers would not feel welcome.

Much of the credit goes to the Online Community Moderator Kate, who nurtures the community in a deliberate and wonderful way, as well as Social Signal, who identified early in the planning process that we needed to spend more time discussing the development rather than the moderation of the community. For companies who engage in the social web, it’s easy to get caught up in blocking conversations we are prone not to like, rather than promote discussion that we do want. Rob sums it up so well when he says that we need to be a concierge not a security guard. Nicely put!

After receiving our response to his questions about online debate on ChangeEverything.ca, Darren posted about this issue and it was great to read his thoughts on the matter. It’s obviously an issue he’s thought about a lot, and he’s someone who enjoys a lively debate online and off.

There seems to be some division here between communities that group around a lifestyle (green, goth, whatever) and those that group around a hobby or common love (skydiving, Lindsay Lohan, whatever). The former are, I’d guess, less likely to experience the diversity of opinions which drive debate.

I also love what Todd Sieling had to say in the comments:

I think people seek out some communities where debate doesn’t happen so much because they’re fatigued by the fact that it is almost everywhere that you can discuss stuff on the interwebs.

That is, after too many discussions that start from mere disagreement and devolve into personal attacks, misinterpretations and lack of closure, people just want a place where they feel they can say something and not have to get out the flak jacket just to do so. It can be a value of a community that people are just allowed to have their personal conch without stirring up debate, like the therapy couch where all answers are ok.

Well put. One of the things I love most about ChangeEverything.ca is that the discussion is positive and respectful. There are so many places you can go to engage in vigourous debate, but not so many where you can be encouraged by total strangers to make changes in your life. I am happy that my colleagues at Vancity are respectful and protective of this special place we’ve created online, it’s something I’m incredibly proud of.

Two articles in the new issue of The Credit Union Journal.

I was interviewed for an article in the new issue of The Credit Union Journal about ChangeEverything.ca and why Vancity created it.

Two articles by Technology Correspondent Kevin Jepson were posted today, and both require a subscription to the magazine, or at least a temp two week online trial subscription (which I signed up for) to read. The first article, CU Challenges Community To ‘Change Everything’ descibes ChangeEverything.ca in context against other CU social media ventures.

Vancity certainly isn’t the first credit union to tap into the flow of social media on the Web. Credit Union Journal recently reported how other credit unions are trying to reach out to the online market by hosting sites at MySpace.com, talking to members and colleagues on blogs or spreading the recorded financial word through podcasts.

But Vancity stands apart from the podcasting, blogging, MySpacing credit unions in a number of ways-in fact, “Vancity is the best example of a credit union building a social network,” according to Trey Reeme, one of the creators of the credit union blog called Open Source CU and executive vice president at Trabian Technology, a business application and development company in Plano, Texas.

Thanks to Trey as always for his kind words.

The other article, Vancity Creates A ‘Thriving E-Community’, describes ChangeEverything.ca and its history including the two events that helped ChangeEverything reach its tipping point: Got Hats? when over 4,000 items of clothing and blankets made their way to local shelters within 48 hours during a Vancouver winter cold-snap last November, and EnviroWoman’s amazing New Year’s resolution to use no plastics in 2007.

Credit unions are reinventing the way they use the web with “social media”: online technologies such as podcasts, blogs, vlogs, wikis and message boards where users share opinions-and advertise.

Change Everything, Vancity CU’s social networking website, encourages members and non-members alike to change something in their lives, or even just to talk about changing something.

The site has produced a “thriving community” of more than 1,000 registered users who offer up some “inspiring” social and environmental changes, explained William Azaroff, interactive marketing and channel manager at Vancity CU.

Pleased that the credit unions are getting this kind of information so more can start harnessing the power of the social web to engage their communities.