Read this post and get a Free link.

Free! Why $0.00 Is the Future of BusinessI finally got around to reading the preview of Chris Anderson‘s new book in Wired Magazine.

It’s called Free! Why $0.00 Is the Future of Business, and it’s likely to be a game-changing concept every bit as much as his last book, The Long Tail, was.

As I think more and more about the social economy, it’s concepts like this that further my thinking and help me understand it better. New business models are emerging as people’s attention is becoming the new scarce commodity and the prices of things like digital storage and media production and distribution get closer to free.

Check it out and please post a comment with your thoughts…

Looking forward to the Partnership Sympiosium.

Partnership Symposium 2008Last October I was unable to attend the Partnership Symposium, a credit union conference sponsored jointly by FORUM Solutions and Trabian. I was greatly disappointed because my peers who were there said it was a highlight of their year.

So I’m very excited to announce that I have been invited to deliver a keynote at this year’s Partnership Symposium. Some of the other amazing speakers already announced include some of my favourite CU peers and thought leaders: Tim McAlpine, Morriss Partee, Robbie Wright and Gene Blishen (with more to follow I’m sure).

I have proposed the following as my topic, and I’d love feedback from you on this. Does it sound interesting? Am I missing anything at a high level?

Engaging with the Social Economy
A growing segment of the economy is being driven by social decision-making. Credit unions play a natural key role in this shift, both as community-focused organizations and as holders of significant consumer assets. This presentation will include examples of the emerging social economy, as well as a case study of ChangeEverything.ca, a social network created by Vancity which speaks to the values the largest credit union in Canada shares with the community it serves.

UPDATE (Feb 4, 2008): Ron Shevlin was just added to the lineup in a very interesting way:

Ron Shevlin will serve as the host for the 2008 Partnership Symposium. He will spend time with each presenter following their session to ask a couple of questions and engage the audience in asking their questions. This is an interactive conference and Ron will help ensure that everyone takes part!

I’m nervous and excited to work with Ron in this way. He’s tough, but all in search of making us better, more rigourous marketers.

Recap of Net.Finance on NetBanker.

Discovering the Social Economy at Net.FinanceI wrote a recap on NetBanker of what happened at last week’s Online Innovations in Financial Services Marketing conference that Net.Finance held in New York. It was an excellent conference, full of great presentations from some of the companies pushing the boundaries in the Financial Services sector.

The big surprise for me was the number of speakers who spoke of the Social Economy. Any reader of my blog will know that this is a new big topic for me.

And that is the lens through which I wrote my recap on NetBanker, Discovering the Social Economy at Net.Finance.

As always, all of my NetBanker posts can be found at netbanker.com/azaroff

Please comment there to further the conversation.